For Kunstlinie (Theatre & Art Expo).

Role: Creative Direction / Content Strategy / Project Management / Social Media / Content Production

For Kunstlinie’s start-of-the-season Ticketsale Go Live Campaign (the most important marketing campaign of the Dutch theatre season) I was responsible for the content campaign surrounding the launch of the 2026-2027 programme. This is the moment when tickets for the full theatre season go live.

I developed the content campaign, from concept to execution.

• Visual identity, on-brand but with contemporary designs
• Content strategy + captions copy
• Instagram Stories + a countdown to the sale
• Campaign assets (graphic design & animation) for multiple platforms, physical and digital
• Collaborating with designers for the in-house digital signage (narrowcasting)
• Printed materials including a large-scale building banner and promotional flyers

Event Content Production

For the anual Preview Night, an event where the 2026-2027 programme is unveiled, I created show videos that connected the live programme throughout the evening.

Moreover, I was responsible for the overall graphic and content direction of the event: a consistent visual identity across all on-screen content.