APPROACH


01

Story & Direction

I start by clarifying the brand story. What is the problem that needs to be solved? What role can content play within this story?What needs to be told and why?


02

Concept, format & structure

Based on this foundation, I develop concepts, formats or campaigns. Recurring, goal-oriented, recognisable, and tailored to both brand and platform. Possible outputs include: social media campaigns, video productions, blogs, newsletters, recurring photography.


03

Production

Once the concept and format are defined, we handle the full production. From planning and shooting to editing and delivery.


04

Refinement & Optimisation

Depending on the project, we stay in contact continuously. We measure, evaluate what works, and refine where needed.

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